ServiceTitan runs the shop:
stratel underwrites the enterprise value.
ServiceTitan is the system of record for HVAC operations. Stratel sits on top of that data and translates marketing into the language a PE owner underwrites — blended CAC, EBITDA contribution, and exit value across a roll-up.
Best-of-breed tools run the roll-up. Stratel is the missing layer.
One layer between the system of record
and the investment committee.
A PE roll-up already runs on an FSM platform. Stratel sits on top of that operating data and turns it into the EBITDA-and-exit case the IC underwrites — without replacing anything beneath it.
Your AI PE CMO
and deal team.
Fifteen specialist agents do the marketing-to-value work a fractional CMO and a corp-dev team would — reading the operating data, always on, every move priced in dollars and put in front of a human to approve.
The marketing-to-value engine isn't HVAC-specific — speed-to-answer, local visibility, and demand physics apply to every local-services trade. We start where the PE roll-up wave is hottest, and re-skin the same engine per vertical.
ServiceTitan counts the calls that came in.
Stratel models what it takes to manufacture them.
Impressions are vanity. Stratel resolves spend to the real human physics of demand — true reach, effective frequency, and the wasted exposures in between — so a PE owner funds the exposure that actually moves people, not the raw count.
The differentiation: ServiceTitan stops at “a job booked.” Stratel exposes the 9.4M impressions, 612K humans and 41% waste behind it — the resolution a PE owner needs to underwrite spend, not just report it.
Watch marketing become revenue — in real time
Add channels to grow the inflow. Remove operational delays to widen the stream. Every move re-rates portfolio revenue instantly — this is the actual interface, not a screenshot.
How marketing reaches revenue
Drag a channel to grow its leads · remove delays to widen the stream — revenue re-rates live.
Marketing, priced as enterprise value.
Stratel rolls every marketing lever into incremental EBITDA, applies the exit multiple, and reports the result as MOIC and IRR — the same math a deal team underwrites. Marketing stops being a cost line and becomes an underwritable source of value creation.
The value-creation stack
How they fit together
Stratel reads ServiceTitan-style operating data and turns it into the marketing-driven value-creation case a PE board and a strategic acquirer both want to see — the layer that doesn't exist between the FSM platform and the investment committee.
Make marketing an underwritable line in the model.
The marketing-and-revenue layer ServiceTitan doesn't have — purpose-built for PE-owned and roll-up HVAC.